In recognition of Automobili Ferruccio Lamborghini S.p.A.’s founding in 1963, the company introduced the Aventador SVJ 63 in roadster and coupe variants. At the time, the Aventador SVJ was absolutely the most extreme Lamborghini ever built, boasting weight-saving measures and employing Lamborghini’s new Aerodinamica Lamborghini Attiva, or ALA, system, which provided 40% more downforce over the Aventador SV and a 1-percent reduction in drag.